Time and money saved
“Time saved and increased productivity were the results we were most excited about,” Quatro said. “We’re able to work smarter and harder, and therefore, be more productive.” The team has done away with a huge weakness it experienced within their publicity department, specifically. This weakness entailed disorganization and inefficiencies. The publicity team saves a ton of previously wasted time trying to keep track of their work manually, and they can work much more efficiently now, Quatro said. Furthermore, she finds Propel’s team to be ‘highly attentive and communicative’ whenever they have additional questions and/or technical issues. With these quick response rates, they are never held back or left hanging.
Streamlined pitching process
Propel has enabled Butin PR to run a much more efficient and centralized pitching process. With new tools at their fingertips, they can see exactly what is working and what isn’t. Beyond internal accountability, they can now show their clients clear and concise reporting on their media tracking, pitching rates and successes (i.e., number of placements, total reach and publicity value). This allows both parties to understand their ROI and feel certain that they are getting what they pay for, and more. As relatively new Propel clients, Quatro said that they look forward to discovering and using even more of the features this year to make their organization even more efficient.