PropeLLM: The First Large Language Model Built for PR and Comms
Meet Amiga, your new best friend! Short for “Artificial Media Intelligence Generator and Assistant,” Amiga is the first end-to-end, AI-powered assistant for PR. Most specifically, it is the first-ever Artificial Media Intelligence (AMI) tool. Use your new industry bestie to generate highly personalized strategic PR pitches, press release drafts and media lists.
An expert brainstormer that works for you 24/7
Get tailored story ideas and generate expert pitches, articles and press releases. Use prompts such as:
- “Write an oped about X topic according to the editorial guidelines/preferences of Bloomberg.com”
- “Rewrite this email pitch for these 10 journalists, tailored to match each of their individual tone and writing preferences”
- “Tell me angles related to EV charging that Ingrid Lunden at TechCrunch may be interested in covering according to her recent work”
A single prompt to execute campaigns from A-Z
Handle a campaign, and all its elements, with one single prompt.
- Use prompts such as, “Find 100 journalists to pitch my AI startup launch news to. Create a personalized email draft for each one, and send the draft at the optimal time/day for each.”
- Leave each task to the LLM. Double check the work before clicking “send”.
- Media list building
- Personalized email drafts
- Personalized press releases
- Pitching
- Reporting
Auto tailor to the preferences of each journalist
- Ultra-specific angles for every reporter
Paste your press release or rough idea; Propel suggests hooks matched to each journalist’s beat, past headlines, and social chatter.
- Instant fact checks and quote pulls
Propel cross-references your copy with reputable sources, flags weak claims, and surfaces stats or executive quotes to strengthen credibility.
- Increase response rate and save hours by personalizing your pitch and press release for every journalist according to:
- Preferred pitch day/time
- Favored topics
- Writing style
- News type preferences (embargo, exclusive, etc.)
Trained on 25 million real PR pitches
Built from the ground up for public relations —no generic AI here. PropeLLM is built on leading open source models custom trained on our proprietary data of over 25 million PR pitches, 2 billion articles and 500,000 journalist profiles.
