Features
AI-Powered Media Database
Native Email Plugins
AI-Powered Personalization
Media Monitoring and Coverage Tracking
ROI Analytics
Intuitive UI with Guided Workflows
Customer Driven Roadmap
Free Trial
Affordable Pricing
1-Hour SLA
vs.
Want to get your PR out of the muck?
70% cheaper. Increase organic coverage backlinks by 11x.
Double journalist response rates. Save 20+ hours per week.
Propel vs. Muck Rack at a Glance
How Propel Stands Out
Gives you highly-targeted media lists in seconds
Fully integrated Gmail and Outlook plugins to pitch from your inbox
Personalized intros for each journalist to boost engagement
Real-time tracking in online, print and advanced competitor analysis
Leading PRM with comprehensive productivity and ROI analytics
Easy to use with instant onboarding
Built by PR pros, for PR pros
7 day free trial with customer support
70% more affordable than Muck Rack
Industry-leading support with a 1-hour SLA for response times between 6 AM to 8 PM EST
Global Media Database
Looking for a Muck Rack alternative with real-time journalist engagement tracking? Propel’s AI-powered media database helps PR pros find 1M+ journalists and 3B+ articles to connect with the right media contacts.
- AI-driven journalist recommendations ensure you pitch the right contacts based on their latest articles and beats.
- Propel’s exclusive dataset of 20M email pitches (aggregated and anonymized) reveals the best times and days to pitch to journalists for higher response rates.
- Unlike Muck Rack, Propel offers real-time insights to improve PR outreach rather than just providing a static journalist database.
Native Gmail and Outlook Plugins
Ditch the hassle of logging into a separate platform! Propel’s PR pitching software integrates natively with Gmail and Outlook, so you can:
- Send, track, and manage PR pitches directly from your inbox - no need to switch platforms.
- Get real-time open and reply tracking to see when journalists engage with your pitch.
- AI-generated journalist introductions help you craft personalized, high-converting email pitches.
- Unlike Muck Rack, which requires logging into its platform for pitching, Propel streamlines PR workflows with one-click journalist outreach.
Business Outcomes & Productivity Reporting
Propel isn’t just a media contact database - it’s a PR analytics software that helps you track PR campaign ROI in real-time.
- Measure PR’s impact on traffic, conversions, and purchases instead of just tracking media mentions.
- See direct attribution of PR to business outcomes - not just general media coverage.
- Optimize PR efforts with in-depth reporting on accounts, campaigns, and team members.
- Muck Rack lacks granular ROI tracking, while Propel provides data-driven PR measurement tools for better decision-making.
Media Monitoring: Online, Social & Broadcast
Propel’s media monitoring software ensures you never miss a brand mention across news sites, social media, TV, and radio.
- Monitor millions of mentions across Twitter, Facebook, Instagram, and leading news sites.
- Track media mentions beyond paywalls, capturing every relevant article.
- Analyze share of voice, sentiment, and media coverage by outlet tier for deeper PR insights.
- Unlike Muck Rack, which focuses primarily on news coverage, Propel’s monitoring spans social media, TV, and radio for a more comprehensive view.
Trusted by 500+ Brands and Agencies
What Our Clients Say.
"
Propel has completely transformed our PR outreach and relationship-building. With its smart media recommendations, we were able to 11x our organic backlinks, making our strategy more scalable and effective."
Catarina Mendes, SEO Specialist, Hostinger
"
My favorite part about working with Propel is the constant technological advancement. The seamless inbox integration, real-time journalist insights, and centralized campaign tracking have allowed us to work smarter, not harder."
Peter Duckler, Managing Director, Real Chemistry
"
Propel brings all our outreach under one roof, ensuring no journalist is over-pitched or double-pitched. The ability to track engagement, manage media lists, and analyze results in real-time has completely transformed how we work."
Trey Ditto, CEO, Ditto PR
Frequently Asked Questions
Is Propel just another PR software?
No! Propel is the only AI-powered PRM platform that combines media relations, pitching, and analytics in one seamless experience. Unlike Muck Rack, which primarily offers a journalist contact list, Propel helps PR teams refine their outreach strategies with real-time engagement tracking and AI-powered recommendations.
Does Muck Rack offer the same media outreach tools?
Not exactly. While Muck Rack provides a journalist database, Propel goes beyond with:
- AI-powered journalist recommendations
- Real-time pitch engagement tracking
- Native email plugins for seamless inbox pitching
Do I need to pay extra for journalist engagement tracking?
No! Propel includes full journalist engagement tracking at no extra cost - see who opened, clicked, or replied to your pitch. Muck Rack’s engagement tracking is limited, lacking the depth that Propel offers.
Isn’t Muck Rack better for journalist contact information?
No! Propel includes full journalist engagement tracking at no extra cost - see who opened, clicked, or replied to your pitch. Muck Rack’s engagement tracking is limited, lacking the depth that Propel offers.
What if my team is already using Muck Rack?
Many PR teams find Muck Rack’s database useful but limited for personalized outreach and PR impact measurement. With Propel, you get AI-powered pitch optimization, deeper analytics, and real-time engagement tracking.
Switching to Propel is seamless - upload contacts, find journalists, and build lists in a day. Plus, our custom onboarding gets your team up and running fast.
Is Propel easy to use for teams?
Absolutely! Propel was designed for intuitive, data-driven PR workflows that make media outreach seamless. Unlike Muck Rack, which requires multiple steps to pitch journalists, Propel streamlines the process with:
- One-click pitching from Gmail and Outlook
- Automated follow-ups and engagement tracking
- AI-powered journalist recommendations
- Guided workflows for seamless PR project management
- 1-hour SLA support for fast, expert assistance
