Today, the Antenna team reports they shave off three to four hours of time from any campaign by using Propel. The media outreach process has helped centralize and organize contacts, which ultimately creates accountability for team members. Being able to see which journalists engaged with a pitch and from which team member the pitch came from offers an opportunity for managers to see what’s working in a campaign. Antenna never before had a tool to track the engagement in terms of open rates and response rates to pitches. This type of intelligence was a game-changer. Previously, it was the norm for PR office spaces to include shouting from team member to team member trying to confirm who had spoken with a journalist to avoid double pitching. Sound familiar? Instead of raising your voice or phoning a friend, any team member can take a quick look at the Propel journalist database and immediately see when he or she had been last pitched, by whom and what the result was. This, of course, saves time and increases visibility regarding any and all communications from the Antenna agency to outlets they work with.
Not only does Propel shave off hours of pitching time, but it helps Antenna have better relationships with their colleagues in journalism. Notes about what topics journalists are interested in and how they want to be pitched are saved in the system for every team member to see. With all of that time saved on manual research, Antenna teams are now focusing their energy on the more meaningful parts of PR -- like building a campaign, spending time with a client, fostering a new relationship, and being creative. In their words, Propel has made the company “more efficient and more effective.”