Neat & tidy pitching process
The search filters in Propel’s media database of over 1 million journalist contacts has made a big impact on Shuler’s research process. “It is so helpful that I’m able to filter down from the country, to the state, to even the city – I’ve never been able to drill down that far before,” she said. “And also, the fact that there isn’t an up-charge for looking at a publication in a specific location– Other media services nickel and dime you for research tools, but every PR person needs them all.”
Not only does Emily have an upper hand when it comes to organizing and managing pitches, but she also saves hours of time using Propel’s “Mail Merge.” This feature makes it easy for her to schedule several pitches at once, but still go in and personalize each one in her email drafts before hitting send.
A bang for your buck & connection to business goals
It was difficult to make reports on any financial-related matters as well as other accomplishments prior to obtaining Propel. As such, Emily recalls being unable to tie business goals to PR in the way that she can now. She can even attest to the fact that Propel is an excellent deal considering all of the features included in it as opposed to other companies charging a much higher price for much less to work with.