Resources

PR response rates just hit a two-year high. Propel’s Q1 2025 Media Barometer analyzed over 555,000 pitches to uncover what actually works in media outreach today—and the answer is clear: strategic, personalized pitching powered by AI.

Curious what happens when 183,000+ PR pitches hit journalists’ inboxes? From the most opened subject lines to the top trending topics (and why Doge memes are beating political news)—the full Propel report breaks it all down.

Propel’s Q4 2024 Media Barometer reveals why Friday nights are outperforming Tuesdays — and how personalized, data-driven outreach is fueling record response rates. Dive into the full report for all the insights.

Propel’s Sept - Oct 2024 Monthly Roundup reveals the hottest media topics, top-performing categories, and what’s working in today’s PR landscape. Dive into the full report for data-driven tips to refine your pitching strategy.

More journalists are responding than ever! What else did Propel find over this past quarter?

Get the most up to date pitching stats to start off your campaigns in 2024!

Download the Propel Q4 2023 Barometer to get the most up to date insights for your pitching campaign!

Understand how the news was pitched and received during H1 2023 to boost your PR coverage odds.

Craft perfect PR pitches based on the performance of half a million email pitches sent to journalists in the past three months.

With 500,000 pitches submitted via the Propel platform in Q1 2023, it's time to reassess the state of media relations.

Learn how the media is receiving podcast pitches today and how to effectively pitch a podcast host for your brand or client to be a guest on their show.