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PRM

PRM (CRM for Public Relations)

Get more coverage than ever before because the days of messy spreadsheets and confusion among colleagues are over. With Propel PRM you can easily manage all of your media lists and contacts in one central location and increase the quality and quantity of coverage by up to 50%.

Media List Management

Get more coverage than ever before because the days of messy spreadsheets and confusion among colleagues are over. With Propel PRM you can easily manage all of your media lists and contacts in one central location and increase the quality and quantity of coverage by up to 50%.

Journalist Contact Profiles

With one-of-a-kind contact information including journalists’ pitch preferences and recent articles published, increase your odds of getting a story placed by always understanding each contact you’re pitching and what matters to them — before you reach out!

Do away with manual research on:

  • Relevant topics
  • Time to pitch 
  • Day to pitch
  • Recent, relevant articles

Gmail and Outlook Plug-ins

Scale your workflow using the industry's only plugins that sync your email into the Propel platform. Reach out to media contacts from the authentic comfort of your personal email inbox and still collect campaign data in real time, while saving time.

Generate Drafts (in the email plug-ins)

Increase the odds of a pitch response by customizing messages to journalists quickly, and not tediously. Automatically create dozens of standard pitch drafts in your email, so all that’s left to do is personalize each one accordingly. This saves hours of time not having to start each email from scratch and preserves countless journalist relationships by doing away with a spray-and-pray, mass-pitch methodology that lacks a personal touch.

Story Funnel

Build better relationships with the media by staying on top of every news opportunity with our kanban-style dashboard, the “Story Funnel.” It showing the detailed progression of each pitch across accounts, campaigns and teams. With this pitch status hub, always understand and be able to report on how different campaigns are progressing without having to sift through your email inbox and notes.

FAQs

What is a PRM?

A PRM is a CRM made specifically for the workflow of public relations professionals. It is a PR management (PRM) platform that enables marketing and communication professionals to discover the right media to pitch their stories to, manage media relationships and campaigns, monitor coverage and share of voice of their brand, and easily measure business impact from earned media efforts.

Is PRM technology used by public relations firms?

Public relations firms rely on PR management (PRM) systems to organize, track and enhance the PR workflow across teams. For those pitching, this type of software platform is the optimal way build and maintain strong journalist relationships, understand media relationships of all colleagues, and get more meaningful coverage, more often. For leadership, clients and other stakeholder groups, the real-time, centralized, data-driven nature of a PRM enables a constant picture of different campaigns every step of the way.

What is the impact of new PRM technology on public relations?

New public relations management (PRM) technology is making waves in the PR industry at large. It is innovating the nature of public relations by making it increasingly data-driven and improving the lives of both journalists and PR pros by bringing them closer together in achieving their common goal, that is strong news stories that bring value to their publics. The efficiency and ease of use that comes with new PRM technology is making it possible for agencies and brands to scale earned media results at a higher quality.

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