“In Flaticon’s rebranding case, we managed to create very specific media lists for the U.S. and the U.K. that covered branding related topics,” Mansukhani said.
A rebranding does not always hit the news, but in this case, the company obtained above expected international media coverage for its niche product announcement.
When launching its “Visual Trends 2022” design guide, crafting media lists and personalizing pitches with Propel landed Freepik several tier-1 mentions in design and marketing media outlets. This round of coverage strengthened its position as a market expert, setting a path to team members receiving media inquiries for future reports on trends and inspiration content, they said.
“Propel is a very useful PR tool for any agency or company that is data-driven and wants to keep good track of journalists from around the world and the results of their PR activity,” Mansukhani said.
Since using Propel, the team said it has noticed a clear increase in output from its PR efforts. It has been able to learn more about international media and journalists, and most importantly gain impactful international media coverage thanks to Propel’s thorough, segmented media database.
The Freepik Company team has seen how its brand awareness has increased considerably, and looks forward to seeing continued growth and campaign results now that Propel has started it on the right course for success.