Account Managers, AEs and ACs are saving hours each week
Ditto managers save hours of time each week by being able to quickly look at how a campaign, account or team member is performing, without having to collect info manually by shouting across the office or digging through emails and reports. Ditto ACs and AEs are saving tremendous time each week as well, through the efficiency and organization that the PRM gives them throughout their pitching workflow.
The fast-growing agency uses Propel to understand how account coordinators and account executives are performing in their media relations work. By being able to see each team member’s volume of pitches sent and volume of coverage secured for any time period – broken down by campaign, account, reporter, or overall – Ditto managers are able to make sure output and results are on track. With the data, they are able to see early warning signs regarding productivity or results, and are able to address them before it’s too late. Additionally, everyone is able to see their own open rate, response rate and coverage rate – related to a pitch, campaign, account, specific reporter, or overall. This data gives everyone in the firm tremendous insight into what is working and what needs improvement, and allows managers to identify high performers and low performers very easily. Ditto uses these insights to coach and professionally develop team members and improve coverage results.