Understand the business impact of every PR campaign. Show stakeholders the ROI from your work at any time with automated reports at your fingertips.
FINALLY, measure the ROI of your PR campaigns with automated, shareable reports that connect earned media to the bottom line.
The Business Outcomes dashboard shows the exact impact of campaigns through direct attribution and general correlation metrics, which connect the dots between web traffic and PR
Always have a pulse on:
See an overview of all pitching activity by account to see real-time progression of campaign progress across all stages of media outreach.
Better manage team performance and account health with easy access to key internal stats like:
Evaluate coverage impact with metrics like:
Show team members, managers and clients the value of PR efforts using dashboards featuring pitching activity, campaign status and key performance metrics that tie directly to the business impact of different earned media placements.
Compare individual team members' pitching stats and conversion rates to better understand and guide your team's outreach efforts without having to micromanage.
Analyze team results to:
Have you ever been able to prove your strongest media relationships? Discover which journalists most frequently respond to your team’s pitches so you can leverage — or highlight — your strongest journalist relationships with a media track record.
Understand top media relationships by:
Public relations metrics are the numbers and figures that PR professionals use to evaluate their work, prove impact to stakeholders and keep an eye on how to improve in the future. Without some sort of metric, it would be very difficult to determine whether or not your public relations campaigns are actually having an impact. There are many different types of PR metrics that can combine to show a well-rounded picture of campaign status and ultimately, ROI from PR.
The best PR metrics are those that can truly prove the ROI of your campaigns. Some examples include website traffic, social media engagement, audience reach, number of placements, and general correlation with business goals. When determining the best PR metrics to evaluate your work, you’ll want to avoid highlighting vanity metrics, which are numbers that give an inflated or inaccurate perception of campaign performance that actually impacts a business, i.e. Advertising Value Equivalency (AVE).