“We saw results right away when we started using it. The article we put out got picked up by 2 sources, and I think that's just because we’re now targeting the people that have interest in what we’re sending them,” Joe said.
Since pitching with more precision, Barpay achieved more success. Out of 10 or 11 different articles the team pitched, 7 or 8 got picked up by reporters within 48 hours. Joe says he’s pleased to be working with journalists who focus on his type of content.
In addition to utilizing the database of reporters, the Barpay team loves being able to see who is opening their emails. For Joe, building relationships is most important and if a potential client is in the mix, following up using the email plugin can literally make or break a deal.
“Propel simplified my marketing, and it actually simplified my sales also. It presented a platform I could understand as if I was working with a digital marketing agency,” Joe said. “I think it gives more of a personal touch. To me, I think being able to use it for more than just the marketing side of things is a huge value addition.”