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PRM University

Guide: How to thrive as a modern PR pro

December 1, 2022

From employability to being the best journalist resource, there are a lot of proactive steps you can take to thrive in PR today.

Guide: How to craft the perfect bylined article PR pitch

November 3, 2022

Become a thought leader in your industry in no time, starting with crafting the perfect bylined article PR pitch.

Report: Q4 2022 Propel Media Barometer

October 11, 2022

The Q4 Propel Media Barometer report shares findings on over 400,000 story pitches that PR pros sent in Q3 of 2022.

Guide: How to craft the perfect broadcast story pitch

September 7, 2022

This guide will answer all your questions about pitching stories to broadcast media contacts and getting your news on the air.

Guide: How to craft a successful cold email pitch

June 6, 2022

This guide will teach you how to get on journalists’ radars in the first place, and then how to make your cold PR email pitches sizzle.

Report: Q3 2022 Propel Media Barometer

July 4, 2022

Download the latest Propel Media Barometer report with findings on approximately 500,000 new story pitches PR pros sent in Q2 of 2022.

How to craft the perfect funding announcement PR pitch

August 10, 2022

Use this guide to build a powerful PR funding announcement pitch that journalists will want to cover, from picking the right contacts to framing the most crucial details in your initial story pitch.

Webinar: Improve list & contacts management

July 31, 2019

Learn about how to transform the way you manage reporter contacts and media lists in this webinar led by former PR agency owner and media relations specialist Zach Cutler, co-founder & CEO of Propel.

Webinar: Tie PR efforts to business outcomes

September 4, 2019

Learn about how to directly tie your PR efforts to business outcomes for clients and execs. Are clients asking how your PR campaigns are affecting their business and what the ROI is? Finally, be armed with the knowledge and tools that enable you to do that for your clients!

Webinar: How effective is your PR pitching?

November 21, 2019

Are journalists engaging with your pitches? Is your response rate lower than you’d like? How much coverage are you securing compared to the number of pitches you are sending out? How does your effectiveness compare with the industry at large?

Webinar: What PRM is and how it's changing PR

December 19, 2019

Tired of spreadsheets and having too many tools for PR, including a mediocre media database? Learn about the new standard in PR software, called PRM (Public Relations Management), and how it can improve your PR.

Webinar: Remote Working Tips for PR Pros

April 16, 2020

Many PR teams are facing challenges in continuing operations. As PR technology and workflow experts, we have put together a webinar to help you maximize your success in working remotely in PR. (Access Password: y3.2jEd3)

Research: How the pandemic is affecting media relations

April 16, 2020

We have gathered data that shows how the coronavirus crisis is affecting PR pitching and journalist engagement.

PRM: A New Approach to PR Software

April 20, 2020

Have you heard of what a PRM is? Learn how this new approach can help improve your pitching, relationships and coverage.