PRM University

January 18, 2023

We analyzed half a million PR pitches from Q4 of 2022 to help you adopt data-informed pitching best practices.

December 21, 2022

We analyzed 1.7 million PR pitches sent to journalists via Propel in 2022 to help PR pros understand how the news was pitched and received this year.

December 1, 2022

From employability to being the best journalist resource, there are a lot of proactive steps you can take to thrive in PR today.

November 3, 2022

Become a thought leader in your industry in no time, starting with crafting the perfect bylined article PR pitch.

October 11, 2022

The Q4 Propel Media Barometer report shares findings on over 400,000 story pitches that PR pros sent in Q3 of 2022.

September 7, 2022

This guide will answer all your questions about pitching stories to broadcast media contacts and getting your news on the air.

June 6, 2022

This guide will teach you how to get on journalists’ radars in the first place, and then how to make your cold PR email pitches sizzle.

July 4, 2022

Download the latest Propel Media Barometer report with findings on approximately 500,000 new story pitches PR pros sent in Q2 of 2022.

April 4, 2022

August 10, 2022

Use this guide to build a powerful PR funding announcement pitch that journalists will want to cover, from picking the right contacts to framing the most crucial details in your initial story pitch.

January 1, 2022

July 31, 2019

Learn about how to transform the way you manage reporter contacts and media lists in this webinar led by former PR agency owner and media relations specialist Zach Cutler, co-founder & CEO of Propel.

September 4, 2019

Learn about how to directly tie your PR efforts to business outcomes for clients and execs. Are clients asking how your PR campaigns are affecting their business and what the ROI is? Finally, be armed with the knowledge and tools that enable you to do that for your clients!

November 21, 2019

Are journalists engaging with your pitches? Is your response rate lower than you’d like? How much coverage are you securing compared to the number of pitches you are sending out? How does your effectiveness compare with the industry at large?

December 19, 2019

Tired of spreadsheets and having too many tools for PR, including a mediocre media database? Learn about the new standard in PR software, called PRM (Public Relations Management), and how it can improve your PR.

April 16, 2020

Many PR teams are facing challenges in continuing operations. As PR technology and workflow experts, we have put together a webinar to help you maximize your success in working remotely in PR. (Access Password: y3.2jEd3)

April 16, 2020

We have gathered data that shows how the coronavirus crisis is affecting PR pitching and journalist engagement.

April 20, 2020

Have you heard of what a PRM is? Learn how this new approach can help improve your pitching, relationships and coverage.