Find the Right Journalist. Every Time.

Propel’s AI‑Powered Media Database is your go‑to tool for finding the perfect journalist match for every story—no keyword games or outdated lists. Just real, contextual matches powered by cutting‑edge AI.
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It’s the world’s only fully AI‑powered journalist contact database—and it shows.

Article Search

Discover new journalists based on what they actually write– save time building media lists without relying on manual research, scanning the news and cross-referencing data. Use our database of 1B+ articles to cut down on hours of busywork.

Out of the Muck, Into the AI Future

• No More Legacy Keyword Search. Use Prompts.
  The days of needing to use broad keywords and getting irrelevant journalists are over. Use prompts to find the right journalists, backed by advanced AI matching algorithms.
  
• Advanced Reasoning AI
  Understands the full context of your pitch or prompt to show hyper‑relevant journalists, even for the most niche or complex stories.
• Multiple AI Models to Choose From
  Use our high‑reasoning AI or rapid AI models, based on your needs.

Understand Why Each Journalist is on the List

• “Why Me?”
  See a summary for each journalist, explaining why they were selected as a match for your prompt.
• Relevant articles
  View recent, relevant articles for each journalist that match the context of your prompt.

Accurate Data That is Updated Daily

• 250k+ Verified Contacts
  Prioritize journalists with confirmed contact information by default
  
• Up-to-Date Email and Contact Info
  Don't worry about outdated information. The best AI algorithms and human research team have your back daily.
• Continuous Learning from Real Replies
  Every open, reply, or bounce loops back into the model, sharpening future drafts—so results improve the more you use it.
• Find a Missing Journalist? We’ll Add Them Instantly
  Drop us their LinkedIn profile and our research team can usually add them within an hour.