Free Guide:
How to craft the perfect podcast PR pitch
Pitching a podcast channel for your brand or clients can offer a range of benefits. For one, podcasts have become a newly popular medium for engaging with audiences and can help to establish your brand as an authority in its industry. It can also provide a platform for thought leadership showcase your brand's expertise and insights, helping achieve larger business goals down the line.
Ready for your podcast pitching game to absolutely take off? We've got the perfect resources for you. We studied over 9,000 podcast PR pitches from 2022 to show you how it's done, based on the numbers. We also held a recent webinar with Jason Mudd, who is a professional speaker, agency CEO and podcast host of On Top of PR. See all the highlights from what we learned in this white paper on all things podcast pitching!
Here are some of the report highlights:
- The average journalist open rate to podcast pitches in 2022 was 70.27%. The average journalist response rate was 17.12%.
- Both the journalist open and response rate for podcast pitching are remarkably high, relative to the average journalist open and response rate that we tend to see for all pitches over time (open rate is always about 37-40%, response rate is typically 2-4%).
- Media contacts responded to the most podcast pitches on Wednesday. Wednesday was also the most popular day for sending out pitches on the PR side.
- PR people sent the most podcast pitches at 10 a.m. EST and 12 p.m. EST (18.35% and 16.73% of pitches respectively).
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