Propel is the first PR productivity platform.

We help PR agencies and in-house comms teams improve influencer relationships and earned media results.

Earned media management UI

Secure More Earned Media

  • Create task reminders to follow-up manually – directly in Gmail/Outlook.

  • Schedule/send automated, personalized follow-ups – in Gmail/Outlook.

  • Filter email threads by account, initiative or stage – right in Gmail/Outlook!

  • See who you should follow up with based on engagement level with your pitch.


Pitch More Effectively & Efficiently

  • Use our mail merge feature to email multiple reporters with personalized fields.

  • Access your media lists right in Gmail/Outlook to decide who to pitch

  • View open, response and secure rates for each reporter, right in Gmail/Outlook.

  • Schedule messages to go later, right in Gmail/Outlook.


Get Insights Into What Is Working Well

  • Go under the hood of your entire media relations operation with powerful data that leads to actionable insights.

  • Learn which pitches and messages are working – with open, response and secure rates.

  • A/B test pitches and subject lines.

  • Understand which team members are killing it and who needs more coaching.

  • Receive early warning notifications of low performance.


Centralize the Entire Media Relations Operation

  • Track and secure your leads with StoryFunnel – the first sales funnel built specifically for PR.

  • See all your reporter interest, pending briefings and coverage-in-waiting on one dashboard. Never let another bite fall through the cracks.

  • Drag-and-drop opportunities as they progress toward the finish line.

  • Eliminate dozens of spreadsheets and scattered status notes.


Apply CRM Best-Practices to Reporter Relationships

  • Organize all of your initiatives and contacts under one roof.

  • See a history of activity for each contact with our Timeline tool.

  • Filter according to success to understand what's working.

  • Never accidentally alienate a reporter again with Propel's No Double Pitching tool.

  • Stay organized and accountable with tasks and deadlines.


Understand Who Is Opening Your Pitches

  • Utilize machine learning to build on past success and leverage wisdom of the crowd.

  • See open, response and secured rates for each reporter.

  • Build media lists based on responsiveness.

  • View history of correspondence with each reporter.