Propel’s Journalist Profile
Everything you need to know about a journalist, all in one place.
In order to earn meaningful coverage, PR pros must have a strategy to ensure that they are pitching intentionally and effectively. Having a sense of who a journalist is, what they like to write about, and how/when they prefer to be pitched is crucial to being successful in your PR efforts. Propel has over one million journalists in our database and each one has their own profile consisting of contact information, personal pitching preferences, recent articles, Twitter activity, and notes.
If you or someone in your firm has pitched a journalist before, the profile insights go even further, providing past correspondence rates, historical volume, previous coverage, media lists, pitches, and more.
By gathering aggregated anonymized data data across all global Propel users, we are able to provide individualized pitching preferences for each journalist. Having access to a contact’s open and response rates, preferred topics, and best day/time to pitch can increase engagement and help you to build relationships with journalists. For some more info on pitching preferences, check out our blog post.
Journalists are some of the most active Twitter users around. Updating their followers on current interests and opinions on an almost daily basis, accessing a journalist’s Twitter profile directly from Propel’s database gives you a quick look into their thoughts.
In addition to Tweet frequency, recent popular Tweets, and most recent follower locations, Propel features “hashtag sentiment”. By clicking on one of the journalist’s recent hashtags, view the tone of the tweets and comments that include that hashtag.
Managing relationships between yourself, your colleagues, and hundreds of journalists can be difficult. Once anyone in your firm has pitched a journalist using Propel, our Past Correspondence graph allows you to keep track of who sent the pitch, when it was sent, and its current status.
Media Lists, Pitches, and Notes
To ensure you see the full picture, view all of the media lists that the journalist is a part of, a list of the past and upcoming pitches, and add individual notes that can be viewed all in one central place.