These Trailblazing New Metrics Will Help you Pitch the Right Targets
Propel’s pitching preferences feature is one of our ‘shining stars’. Unlike any other PR software, Propel allows you to access insightful information about each journalist - including open and response rates, preferred topics, and best day/time to pitch.
By gathering aggregated anonymized data data across all global Propel users, we are able to help you pitch intentionally and effectively.
The first set of data in the pitching preferences includes the number of global pitches sent to a journalist, their open rate, and their response rate. These metrics give you a sense of the popularity of the contact globally and how engaged they are with pitches.
Let’s say you find a journalist that has been sent 250 pitches with a response rate of 2% ….. maybe save yourself some time and frustration by moving onto the next one.
Topics Most Likely to Get a Response
This piece differentiates Propel from all other PR softwares. The topics most likely to get a response are found by combining anonymized data of all the pitches that are sent by Propel users, extracting the categories/topics of those pitches, and then cross referencing how successful those pitches were.
Thus, we aren’t just grabbing generalized data from outlet websites and Twitter bios, we are determining which topics journalists prefer based on their past actions and responses.
Best Time & Day to Pitch
This one is pretty self explanatory. Using the same global Propel data, gain further insight into when journalists are most likely to respond to your pitches.
All in All
The PR industry is moving away from the “spray and prey” approach and more towards personal and customized communications. By gathering pitching preferences, Propel is helping PR pros to increase their engagement and build relationships with journalists like never before.