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The Leading PRM and Generative AI Software for PR & Comms Pros

Propel is the only end-to-end solution for PR Management, Monitoring, Measurement and Artificial Media Intelligence (AMI). Built by PR pros for PR pros.

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Increase coverage, save time, track performance & measure ROI from PR


Why Propel PRM?

We are the only end-to-end solution that combines the best workflows in PR, the most comprehensive data sets in PR, and the most advanced AI in PR – to create a powerful platform that will save you loads of time and transform your earned media results. As PR veterans ourselves, we felt the many pains public relations and comms professionals experience firsthand. This is why we created Propel PRM, the world’s first CRM for PR, in 2019 – and Amiga, the first and only Artificial Media Intelligence (AMI) technology on the planet, in 2023. With over 500 customers including leading brands and agencies such as Microsoft, NPR and Real Chemistry, Propel enables PR and comms pros to manage their campaigns and media relationships, monitor coverage, measure performance and ROI, and generate drafts for pitches, press releases and media lists using AI.

Public Relations Management (PRM)

  • Up to 75% time savings on pitching and reporting
  • Up to 50% increase in quality and quantity of coverage
  • 10’s of reports on campaign success, team performance and ROI from PR
  • Manage all of your media lists and contacts in one central location. No more spreadsheets!
  • Understand all past team-wide correspondence with a journalist. Create and maintain relationships with journalists.
  • Gmail and Outlook plug-ins - pitch within your native email and track email opens in real-time
  • Save hours on personalizing pitches. Avoid spray and pray.
  • Keep track of the status of each and every pitch.
Propel PRM is the first full CRM for PR.

Say goodbye to messy workflows, thousands of spreadsheets, and unorganized and decentralized systems that make scaling your agency impossible, ultimately leading to lower profitability.

Start building smart journalist relationships, increasing pitch response rates & get more coverage than ever before.
Time savings
Cost savings
Improved results

Business Outcomes & Productivity Reporting

  • Measure the ROI of your PR in seconds
  • Understand the direct the attribution of PR campaigns towards traffic, purchases and other conversions 
  • Track the general correlation of PR campaigns towards traffic, purchases and other conversions
  • Measure the results of any account, campaign or team member
  • Share real-time business outcome dashboards that summarize campaign results for key stakeholders

Global Media Database

  • Discover 1M journalists, 50M influencers, and 3B articles
  • Find the right targets to pitch with the most comprehensive and up-to-date media database in the world
  • Understand the pitching preferences of each journalist – including the topics, time and day that they prefer to be pitched.

Media Monitoring: Online, Social & Broadcast

  • Monitor hundreds of thousands of news sites, forums and blogs, seeing past the paywalls
  • Track millions of mentions across Twitter, Facebook and Instagram
  • Get coverage insights from thousands of monitored TV and radio stations
  • Never miss a mention of your brand or client– Set up unlimited alerts and compare your mentions compared to competitors
  • Measure share of voice, sentiment, volume of coverage and coverage by outlet tier

“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”
Trey Ditto
Founder and CEO of Ditto PR
“We are loving Propel! It has completely changed how we report internally and externally. I have a whole monitor dedicated to Propel with the story funnel and pitching initiatives. We are obsessed.”
Sarah Evans
Founder & CEO, Sevans PR

Join us right now!