As cities and countries across the world go into partial or full lockdown, it is safe to assume that most PR and communications teams will be working remotely for the coming weeks, if not months.
How can a PR agency or in-house communications department thrive in a virtual working environment? We've broken it down. Here are 5 tips for how to continue a successful PR operation while working remotely:
Utilize a PRM
A PRM system is a CRM built specifically for PR, which integrates with native email, a media database, and reports. The cloud-based software unites all of the PR work across an agency or in-house team within one tool. This allows managers to keep a pulse on what's going on and allows colleagues to share notes and past pitching activity. It eliminates the need for spreadsheets and centralizes all the media contacts across the organization. During a time where shouting across the office, or walking to a colleague’s desk is no longer possible, a PRM can be a lifesaver in ensuring smooth communication and collaboration.
Adopt Slack or another internal messaging service
If you don't use an internal messaging service already, now is the time to adopt one. Services like Slack enable organizations to set up a channel for each company function, or client. It also enables one-to-one and group chatting and calling.
Use Google Docs
Keeping your company’s files stored on a local drive within the office could be disastrous in times like these. How will your team members access media lists, documents, and financial charts? GSuite offers a great cloud-based drive for any and all files across the company – from documents to spreadsheets to powerpoints. It even includes handy features like forms that can be sent out.
Publish helpful and hope-filled coronavirus-related posts
All of our social media feeds and favorite news sites are being completely bombarded with coronavirus news – much of it negative and doomsday-oriented. Now is the time to spread positive messages, which will resonate with your audience. People are hungry for some optimism. Propel has launched the #CoronaHope campaign in order to encourage the PR industry to publish blogs, guest submissions and social posts around productive and positive coronavirus-related topics. Here's an example of what we're talking about, written by our CEO Zach Cutler.
Update stakeholders frequently on any coronavirus-related company news
A lack of clear and current information causes anxiety in general. In a situation like we are in today, the anxiety is multiplied. Keep your employees, customers, investors and other stakeholders apprised as to what actions you are taking as a company, in light of the coronavirus crisis.
Hopefully these tips will help you ensure continuity of a successful PR operation. May we all be healthy, safe and past this crisis very soon!