The Propel 100: The Most Influential Tech PR Professionals in the World 2021
The Propel 100 lists highlight influential PR people in many different fashions. As a team that prides itself in revolutionizing PR, we made it our mission to research and celebrate other PR pros that are successfully standing out in the field and leading the conversation today.
Welcome to the next Propel 100… tech edition! This quarter, we’re celebrating the influence of 100 PR pros that are making waves in both the tech PR and PR tech industry.
Yes. We’re further bridging the gap between tech and PR. While some individuals on this list may be influencers in the PR tech industry, building tools that aid the PR workflow, like Propel PRM, you’ll also find many influencers from the agency side of things.
The key ingredient that all these pros have in common? #PRMeasurement. Whether it be an agency CTO or a SaaS leader, these pros are changing public relations for the better, making data and measurement an integral part of the craft.
See the full tech PR influencer list at the end of the blog. And to learn about our methodology, click here.
Insights from our list
What are the qualities of an influential tech PR person? Our list holds many insightful revelations about what it takes to be an influential member of the space today, based on the set of metrics we observed.
As you might expect, the average follower count for these PR pros is relatively high (5,041). However, the list includes quite a range. One of the larger follower bases from the list is over 80,000, for example.
The average follower-to-following ratio is 8:1. If you remember the last Propel 100 list, this ratio is slightly greater. Previously, we highlighted influential PR agencies, which had an average ratio of 7:1.
These PR people have put in their social media time. The average years of Twitter experience among these individuals is 12 years. And the majority of those on the list had between 12 and 13 years of experience. Again, we found quite a range, so it’s never too late to begin building your online presence! The minimum is two years, and the maximum is 15.
Number of Tweets
This Propel 100 list brought another example of the need for quantity and quality when building a strong social media presence. The average number of tweets per user is 14,000. Shashi Bellamkonda, VP of Marketing at Leap, has the highest number of tweets with over 210,000 since joining in 2007.
Nearly half of those on this list are based in the United States. Approximately 35 are based in the United Kingdom. From here, we included a handful of individuals from additional parts of Europe, from Australia, South Africa, Canada and more.
Social media bios are always a great first step in learning more about how people frame their online presence. The majority of those named in this Propel 100 include mentions of subjects related to their professional experience, using phrases like “PR measurement practitioner,” “B2B tech,” “measurement specialist,” etc.
The Propel 100