The PROPEL 100 – The Most Influential PR Agency Professionals In The World 2021
Join us in celebrating some of the top 100 most influential PR agency professionals across the world!
See the full list below. And to learn more about our methodology, click here.
Insights from our list
What does it take to be a PR Influencer?
Our top PR influencers had an average of 14,107 followers. There was quite a range, with a few having less than 1,000 followers and others with well over 100,000. Bill Stoller had the highest number of followers with a whopping 192,400.
Are these influencers only gaining followers by following tons of accounts themselves? It doesn’t seem that way. The average ratio of followers to following was about 5 to 1.
The average number of years on Twitter was 11.75 for those on our list. Meaning, most joined around May of 2009. These insights prove that it does take time to gain some traction, as the influencer newest to Twitter, Ciara Brooks, joined in 2016. Armand David, on the other hand, was the only influencer to join the same year Twitter was founded in 2006.
Number of Tweets
Unsurprisingly, the 100 most influential PR agency pros are quite active on social media, having sent over 3 million tweets in total. The average number of tweets for each person was just over 30,000. Ronke Lawal led the way by sending over 252,000 tweets during her 12 years on Twitter.
A few didn’t include their locations, but for those that did - 38 accounts were located in North America, with the rest mainly in the UK and a few scattered across Europe.
A bio is the first thing people see when opening a Twitter profile and can oftentimes make-or-break a potential follower. The go-to usually includes an industry, personal hobbies, and a touch of humor. Of our 100 influencer bios, 70 included the word “PR," 13 included “comms," and 10 included “marketing.”
If you didn’t appear in the list below, and you think you have a strong case to be considered next time we run our analysis, we want to hear from you. And if you were included in the list below, congratulations! You’re helping to make the PR industry a more vibrant, exciting, inclusive and interesting place. Just stop it with the Bernie Sanders memes now though, yeah?
In full disclosure, a few of the influencers who made the list according to the methodology and algorithms we used, happen to be advisors or customers of Propel..