NEW: Introducing Propel for Free
We are bursting at the seams to announce… We released the first FREE tools that will make your life easier in scoring meaningful PR coverage!
If you’ve ever worked on a PR campaign, you know how important it is to invest significant time and resources into carrying it out smoothly and successfully.
I’m sure you also know all too well that there never seems to be enough hours in the day to sufficiently research each and every media contact, pitch them a story that resonates, and ultimately track campaign results.
And finally, without the right tools, keeping track of the PR workflow can be a true nightmare.
How many spreadsheets does it take to drive you up a wall?
We believe that everyone deserves a headache-free, streamlined experience in their pursuit of earned media coverage. So, we invented the first CRM platform designed specifically for PR initiatives that will keep your campaigns all in one place, from research to ROI.
The full PRM
The Propel Public Relations Management platform will help you keep track of your earned media initiatives every step of the way. From journalist relationship management, to personalized and efficient pitching right from your inbox, campaign tracking, team management, client reporting and more, you never have to stray from your end-to-end Propel tool stack.
Discover the perfect media contacts for your earned media goals from our database of over one million journalist contacts and over 50 million Twitter influencers! Not only will you gain access to new contacts, but you’ll be able to see the average global open and response rate for each journalist based on their engagement with real pitches PR people have sent them in the past. You can also see what kinds of stories each person typically covers by searching our database of over three billion live articles.
With Propel on your side, efficiently pitching a story has never been easier. It is the only earned media management tool that enables you to send out personalized story pitches with our platform, directly from your native Gmail or Outlook inbox and see real-time updates on all media relationships across your team and various campaigns.
You won’t have to spend another minute synching up your media contact lists with your email outreach process or manually tracking the status of your initiatives!
The Propel social media and online monitoring tools will empower you to keep a pulse on the digital conversation. Know exactly what people are saying about your competitors, clients and brand online, and never miss a beat.
In the “Media Monitoring Dashboard,” get a comprehensive review of all your media mentions and share them externally to clients and/or colleagues.
And, good news or bad news? Propel social monitoring includes a sentiment tracker within each mention that gives you an idea of whether the mention had more of a positive, negative or relatively neutral tone:
Finally, measure the ROI of your campaigns and the direct impact that earned media coverage has on business outcomes. The “Business Outcomes” shareable dashboard is where the magic happens. It creates visual representations of campaign data that can prove the impact of your articles published. This tool is integrated directly with Google Analytics.
See “PR Direct Attribution” above, which shows data on backlink click rates, conversion rates from media coverage, interactions with coverage and more. And “PR General Correlation,” which shows how website traffic correlates with articles published (see image below). So, you can see if a particular website’s traffic changes when your media articles go out, especially if there is not a backlink in some of the articles. There is a graph that shows a correlation between goal completion and coverage timeline as well.
So… you can enjoy sharing this series of dashboards to any external parties; clients, colleagues, your boss, your parents, you name it! And prove that all of your hard work is actually paying off.
All of that… for free?
You might be feeling skeptical about all these tools at your fingertips, free of charge. How can you make sure Propel PRM isn’t too good to be true?
Click here to make your free account today and take it for a spin! Let Propel speak for itself and empower you to most effectively score the meaningful coverage you’re after.