Agency Wins & People Moves
Global: Cirkle wins Heineken for UK trade PR - PRWeek
Cirkle wins Heineken for UK trade PR as the company parts ways with its former agency, Stir. This client win builds on the agency’s representation of ‘food and drink’ organizations like Premier Foods, Britvic, Kinder and The Wine Society, according to PRWeek.
Global: Finn Partners wins Amazfit - PRovoke Media
Finn Partners wins Amazfit, a wearables brand within Zepp Health after a competitive pitch. The agency will handle “media and influencer relations, creating and executing creative campaigns, content development and crisis comms,” according to PRovoke Media. “The agency’s larger task includes driving awareness of Amazfit’s wearable fitness trackers and smart watches.”
UK: PR Agency One wins competitive pitch for finance app launch - Prolific North
“PR Agency One has won a competitive pitch to launch Claro Money’s new digital finance coaching app,” according to Prolific North. “The Manchester agency will oversee its release, build visibility for the brand and grow awareness of how it works.”
Global: MSQ acquires design agency Elmwood to deliver multi-platform experience - Campaign UK
“Both agencies operate globally, and Elmwood will build on its London and New York bases, with Holmes & Marchant focused on Singapore and Shanghai,” according to Campaign UK.
Global: Marco Acquires Majority Stake In Africa Communications Media Group (ACG) - PRovoke Media
Marco, an agency specializing in brand and reputation building, acquires ACG, headquartered in Johannesburg (South Africa). This acquisition broadens Marco’s geographic reach across the African continent, according to PRovoke Media.
UK: PR firm Splendid forms agency collective with Kingdom acquisition - The Drum
“London comms and PR agency Splendid Communications has announced the acquisition of a majority stake in Kingdom Collective and the formation of a new ‘agency collective,’ Splendid Collective,” according to The Drum.
Global: Sarah Ivey Appointed Havas Media Group's Chief Strategy Officer - Ad Week
Havas Media Group hires Sarah Ivey as CSO for North America. Previously, Ivey “founded and led strategy for global strategy agency Agents of Necessity and served as global chief strategy officer for IPG's Initiative,” according to Havas Media Group.
US: Serta Simmons Bedding hires Mattel vet Danit Marquardt as comms head - PRWeek
According to the company, “Marquardt will be responsible for all corporate, brand and internal communications, as well as Serta Simmons Bedding’s philanthropic efforts.”
US: Accenture Interactive hires Neil Heymann as its first global chief creative officer - Ad Age
Accenture Interactive, the digital agency component of Accenture, brings on Neil Heymann as its first global chief creative officer. Formerly, Heymann was the global chief creative officer at Droga5.
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