Built by comms pros, for comms pros, to augment your work.

Founded by comms veteran and former agency owner Zach Cutler, Propel was born from his frustration with mediocre and overpriced legacy PR tools. His vision was simple –an AI agent that helps in-house communicators, agencies and solo practitioners get hours back in their day, and real results.

Why PropeLLM works

Propel's LLM is trained on the largest proprietary PR dataset in the world:

25m+ real PR pitches
500k+ journalists
150k+ outlets
2b+ articles

Enterprise-grade security. Agentic workflows. PR-specific models.

Helping startups and enterprises get media coverage on their own.
Helping agencies serve their clients better.

75%

Time savings
per week

200%

More earned
media coverage

70%

Cost reduction
on PR

The first AI-powered media database

Use prompts to search our global media database of 500k+ journalists (updated daiily) and build highly relevant, curated media lists
Choose from multiple proprietary AI models for your search, from our advanced reasoning model to our rapid model
Get advanced AI insights including the pitching preferences of each journalist – such as the topics, time and day that they prefer to be pitched

AI-powered workflows & personalization

Execute A-Z media relations campaigns – including content generation, media list building and distribution, in minutes
Generate personalized email pitches and press releases, optimized for each journalist's personal writing style, topic and day/time preferences
Pitch seamlessly from Propel's Industry-leading native email plug-ins for Gmail and Outlook
Track opens, responses and story pipeline from native email or in our kanban-style Story Funnel

Business outcomes & productivity reporting

Measure the ROI of your PR in seconds
Understand the direct the attribution of PR campaigns towards traffic, purchases and other conversions
Track the general correlation of PR campaigns towards traffic, purchases and other conversions
Measure the results of any account, campaign or team member

As easy as....

Schedule a demo

Set up your account in minutes

Increase coverage, save time, track performance & measure ROI from PR

Why Propel PRM?

We are the only end-to-end solution that combines the best workflows in PR, the most comprehensive data sets in PR, and the most advanced AI in PR – to create a powerful platform that will save you loads of time and transform your earned media results. As PR veterans ourselves, we felt the many pains public relations and comms professionals experience firsthand. This is why we created Propel PRM, the world’s first CRM for PR, in 2019 – and Amiga, the first and only Artificial Media Intelligence (AMI) technology on the planet, in 2023. With over 500 customers including leading brands and agencies such as Microsoft, NPR and Real Chemistry, Propel enables PR and comms pros to manage their campaigns and media relationships, monitor coverage, measure performance and ROI, and generate drafts for pitches, press releases and media lists using AI.

Public Relations Management (PRM)

Up to 75% time savings on pitching and reporting
Up to 50% increase in quality and quantity of coverage
10’s of reports on campaign success, team performance and ROI from PR
Manage all of your media lists and contacts in one central location. No more spreadsheets!
Understand all past team-wide correspondence with a journalist. Create and maintain relationships with journalists.
Gmail and Outlook plug-ins - pitch within your native email and track email opens in real-time
Save hours on personalizing pitches. Avoid spray and pray.
Keep track of the status of each and every pitch.

Propel PRM is the first full CRM for PR.

Say goodbye to messy workflows, thousands of spreadsheets, and unorganized and decentralized systems that make scaling your agency impossible, ultimately leading to lower profitability.

Start building smart journalist relationships, increasing pitch response rates & get more coverage than ever before.

75%

Time savings

23%

Cost savings

113%

Improved results

Business Outcomes & Productivity Reporting

Measure the ROI of your PR in seconds
Understand the direct the attribution of PR campaigns towards traffic, purchases and other conversions
Track the general correlation of PR campaigns towards traffic, purchases and other conversions
Measure the results of any account, campaign or team member
Share real-time business outcome dashboards that summarize campaign results for key stakeholders

Global Media Database

Discover 1M journalists, 50M influencers, and 3B articles
Find the right targets to pitch with the most comprehensive and up-to-date media database in the world
Understand the pitching preferences of each journalist – including the topics, time and day that they prefer to be pitched.

Media Monitoring: Online, Social & Broadcast

Monitor hundreds of thousands of news sites, forums and blogs, seeing past the paywalls
Track millions of mentions across Twitter, Facebook and Instagram
Get coverage insights from thousands of monitored TV and radio stations
Never miss a mention of your brand or client– Set up unlimited alerts and compare your mentions compared to competitors
Measure share of voice, sentiment, volume of coverage and coverage by outlet tier

“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”
‍

Trey Ditto

Founder and CEO of Ditto PR

“We are loving Propel! It has completely changed how we report internally and externally. I have a whole monitor dedicated to Propel with the story funnel and pitching initiatives. We are obsessed.”

Sarah Evans

Founder & CEO, Sevans PR

PR, meet your first AI agent.

Get your PR out of the muck today.

Trusted by 500+ comms teams