Propel PRM Graduates From Meta’s First Ever B2B Disruptors Program in Israel
Held over the course of seven weeks, the highly exclusive program trained a select group of startups that Meta has determined as future market leaders
Tel Aviv, Israel — August 10, 2022 — Propel, the leading PR Management (PRM) platform, announced today that it has graduated from Meta’s B2B Disruptors Program in Israel. The company, which was chosen to be one of 16 participants out of a pool of hundreds of applicants, plans to utilize the knowledge and skills it gained from the program to further grow its business and utilize Meta’s systems to expand its outreach.
The current best practices for PR are extremely low tech, meaning many in the industry are unable to focus pitching based on actionable metrics. In fact, most PR pros are still painstakingly inputting journalist data into spreadsheets and using simple mail merges, which makes keeping track of journalist relationships difficult and pitching successes low. To combat this, Zach Cutler, a PR industry vet and former agency owner, founded Propel to enable communication pros to simply and efficiently find relevant media to pitch, manage their PR campaigns, and measure ROI from their campaigns.
Meta’s seven week long B2B Disruptors Program was organized by the company’s Europe, Middle East, and Africa (EMEA) B2B leadership team to provide early stage B2B product-led startups displaying exceptional promise with PLG and other growth guidance. The program included sessions from Meta executives and industry experts on the subjects of B2B marketing tactics, leveraging sales funnels to increase conversion rates at scale, team building and hiring, various workshops, and much more.
By participating in this program, Propel was connected with some of the industry’s top leaders in fields such as content marketing, HR, business development, data analytics and measurement, and much more. The knowledge gained by the company from the program will enable it to continue on its upward trajectory to become a market and innovation leader in the PR technology industry.
“Propel is honored to have been able to take part in the first ever Israel cohort of this highly prestigious and valuable program,” said Zach Cutler, Co-Founder and CEO of Propel. “We are excited that Meta saw the potential for our business, and that they have provided us with tools that will help us to further create innovations in the PR industry from a technological and workflow perspective. This hands-on learning experience with some of Meta’s leading minds will enable Propel to better position itself for long term success.”
"Meta’s B2B Disruptors Program in Israel helps product-led startups to leverage the industry's accelerated digital transformation processes to break through belief barriers and scale their operations,” said Jonathan Nimrodi, Meta’s Head of B2B in EMEA. “Propel demonstrates the huge opportunity and potential of B2B startups on our platforms, and we are extremely proud of the achievements of the first cohort. Throughout the 7-week program, our B2B leadership team aimed to equip a selected group of startups with tools, guidance, networking and mentorships.״
Propel PRM is reimagining earned media with its Public Relations Management technology. The PRM platform enables marketing and communication professionals to discover the right media to pitch their stories to, manage media relationships and campaigns, monitor coverage and share of voice of their brand, and easily measure business impact from earned media efforts. Propel has over 150 customers, including Real Chemistry, Textron, Markettiers, Don’t Cry Worf, Insurify, and other leading brands and agencies. Launched in 2019, Propel is headquartered in Tel Aviv and has teams based in New York, London and Miami. Propel has raised $6 million in venture funding to date and is the fastest-growing PR technology in the world. For more information, visit www.propelmypr.com.