Propel Launches PRM3TM to Streamline PR Workflows and Bring Media Monitoring Capabilities to the Next Level
Propel, the leading Public Relations Management software, partners with LexisNexis’s print monitoring and over 150 million paywalled articles from over 200,000 global news sources
Tel Aviv, Israel — November 30, 2022— Propel, the leading Public Relations Management (PRM) platform, has announced the launch of its new PR Management, Monitoring & Measurement offering, called PRM3TM. The offering is the most comprehensive CRM for PR on the market, and is the only PR tech tool that includes Gmail and Outlook plug-ins for pitching and dashboards for analyzing ROI from PR. In addition, following a partnership with LexisNexis, PRM3TM has the most advanced media monitoring suite available in the industry – including the most complete monitoring of online, social, broadcast and print sources.
Most communications professionals use basic monitoring tools to tell them when they’ve received coverage for their clients, and are only able to provide what are known as “vanity metrics'' when presenting their successes to the organizations they represent. These metrics include volume of coverage, advertising value equivalency, Unique Monthly Visitors (UMV) for a particular outlet, and whether a piece wrote about the company in a positive light. However, these vanity metrics are unable to objectively show the quality or impact of a piece of coverage, nor how it affects business outcomes and ROI
PRM3TMs monitoring includes the first non-vanity metrics for objectively benchmarking the quality and impact of coverage by analyzing over a dozen data points, including whether the organization’s name was featured in the headline, how many name mentions were included in the article, whether a backlink was embedded, originality of reporting, and more. For the first time, businesses can move beyond vanity metrics, to understand how a piece of coverage actually affects ROI.
By partnering with LexisNexis, PRM3TM includes the most comprehensive dataset of articles across all media, and is updated in real-time with millions of public and licensed articles across 200,000 news sources every day. PRM3TM additionally offers social monitoring across Twitter, Instagram and Facebook, as well as the leading broadcast monitoring data on the market, in partnership with TVEyes.
“One of the most difficult parts of a PR professional’s job is conveying the ROI of their PR efforts,” said Zach Cutler, Co-Founder and CEO of Propel PRM. “Companies want to know how the money they’re putting into PR is affecting their bottom line and not rely on vanity metrics such as advertising value equivalence, which is utter nonsense. With the release of PRM3™, we’re excited to be the first PR platform to be able to provide communications professionals with the ability to not only better monitor the coverage they get for their organizations, but also show the direct attribution and general correlation of their PR efforts towards business outcomes."
Propel PRM is reimagining earned media with its Public Relations Management technology. The PRM platform enables marketing and communication professionals to discover the right media to pitch their stories to, manage media relationships and campaigns, monitor coverage and share of voice of their brand, and easily measure business impact from earned media efforts. Propel has over 150 customers, including Real Chemistry, Textron, Insurify, and other leading brands and agencies. Launched in 2019, Propel is headquartered in Tel Aviv and has teams based in New York, London and Miami. Propel has raised $6 million in venture funding to date and is the fastest-growing PR technology in the world. For more information, visit www.propelmypr.com.