The Propel Media Barometer - Q4 2022
The Q4 Propel Media Barometer report shares findings on over 400,000 story pitches that PR pros sent in Q3 of 2022. We studied all the elements of a story pitch, from the best time to send, to optimal subject line length and embedded links count to find out what journalists are looking for and which pitches they’re engaging with the most.
Use this report to ensure that your media outreach strategy is cutting edge, and that your story gets told! What if we told you that the majority of pitches that become published articles only take three days to convert? Or that bylined article pitches have one of the highest average journalist response rates out of all news types?
More highlights include:
- How journalist engagement has evolved Q/Q and Y/Y from 2020 through 2022.
- Which days journalists open and respond to the most PR pitches.
- How to most effectively pitch specific stories like broadcast news, funding announcements and bylined articles.
- Strategy tips for follow-up emails based on the average journalist open and response times.
- The most pitched story topics from Q3 that journalists were most interested in.
- The structure of the best and worst pitches, from subject length to total pitch length and more.
Download the full Q4 2022 Propel Media Barometer below:
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