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The Propel Media Barometer - Q2 2022

  • The most engaging subject lines were 1-5 words long.
  • Pitch leads between 50 and 79 words had the highest average journalist response rate (4.16%).
  • The most engaging pitches were less than 150 words long.
  • Journalists responded to pitches with and without emojis about the same amount.
  • The majority of pitches are opened within the first 10 minutes of landing in a journalist’s inbox.
  • Journalists and PR pros are both engaging with pitches the most on Wednesday.
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Download the full Q2 2022 Propel Media Barometer below:

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