Each quarter, the Propel team does an extensive study on nearly a half million PR email pitches sent to journalists, sharing key findings in a quarterly Media Barometer report. The goal of these reports is to highlight overarching trends and changes in the PR industry to make it easier for any organization to get the earned coverage that exceeds their branding goals in an increasingly difficult media environment.

It’s not surprising that securing high-quality press coverage keeps getting more difficult, especially given  newsroom resources being stretched ever thinner, the continuing rise of deepfakes and misinformation, as well as a constant demand for strong PR across industries.

This report will teach you how to optimize your journalist outreach strategy when pitching news for your brand or clients based on the performance of over 425,000 pitches sent during Q4 of 2023. Here are a few key findings from our email PR pitching study.
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A few key findings from the report include: