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Webinar:
How to Build an Earned Media Strategy in 2022

Wednesday, January 26
9 AM PT | 12 PM ET
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The earned media landscape continues to evolve at a rapid pace. And in 2021, we found that PR professionals increasingly struggled to spark journalist engagement with their media pitches. As the value of earned media grows across all industries and it becomes more and more difficult to score coverage, it is crucial that communications professionals tailor their earned media strategies accordingly. In this webinar, Zeno Group Global Head of Analytics Michael Brito and Propel CEO & Co-Founder Zach Cutler discussed the evolution of earned media and how to build an effective earned media strategy in 2022.
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See how Propel can help your business soar in 2022!
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Request A Demo

What We'll Cover

  • Earned media trends and research findings of 2021
  • The Q1 Propel Media Barometer highlights
  • Response rates
  • Friday pitching stats‍
  • Predictions about earned media & media relations for this year
  • Advice / best practices about how to build an effective earned media strategy in 2022’s landscape

Agenda

  • 12:00pm-12:05pm: Introduction and brief intro to Propel.
  • 12:05pm - 12:30pm: Presentation on trends in PR & Barometer Results
  • 12:30pm - 12:45pm: Panel Discussion / Q&A

Don't miss your spot. Sign up for the webinar below!

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Cool Benefit

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Cool Benefit

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Discover

Find the right targets to pitch, with the most comprehensive media database & PR tool on the market

Journalist Database

Discover 1M+ journalists by outlet, name, location or category, and contact them via email, phone or Twitter.

Influencer Database

Discover 50M+ influencers and pitch to them directly via Twitter. 

Article Research Tool

Search 3B+ articles by topic or author. Discover the media who are covering your sector and writing on the topics you want to pitch. 

PitchPredict™

Get AI-driven recommendations on the perfect media targets for your pitch.

Pitch

Pitch campaigns easily and effectively directly from your own email inbox

Gmail & Outlook integration

Send one-to-one tailored, or bulk email pitches to media contacts and track engagement directly from your own Outlook or Gmail account.

Email open & response tracking

Know who opened your pitch and when.

BulkDrafts™

Save time by sending personalized pitches to up to 200 people in one go.

“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”

Trey Ditto

Founder and CEO of Ditto PR

Monitor

Keep a pulse on your brand, competitors and campaigns with our media monitoring PR tool

Online media monitoring

Monitor 100M+ news, forums blogs and other media and web sources every day.

Social listening

Listen to 1B+ accounts across Twitter, Facebook and Instagram.

Podcast monitoring

Monitor over 25,000 podcasts.

Broadcast monitoring

Track and view all TV and radio media mentions, within minutes of airing!

PitchTracker™

Instant status overview of pitches, on a single board.

Analyze

Demonstrate the ROI of your earned media campaigns

Business outcomes

Directly correlate PR activities to business goals, such as website traffic, online purchases, and form completions.

Account & campaign performance

Drill down into the success of each campaign, account and relationship to identify what's working and what isn't.

Team & individual productivity

Easily track and identify productivity levels of each campaign.
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