After years in the PR industry, our team has seen first-hand the pain points facing the industry, most of which can be solved with technology and innovation. We created Propel to reinvent media relations as we know it, with AI, analytics and automation.



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Zach CutlerCo-Founder, CEO & Chairman

Zach created Propel after running his own PR firm, Cutler PR, for nine years, and identifying a need for innovation within the industry. Zach sold Cutler PR to award-winning New York-based Kite Hill PR in January 2018 in order to pursue Propel and his dream of moving the PR industry forward. Zach grew Cutler PR to a 15-person firm with a roster of world-class tech clients including Gett, Trivia Crack, Andela, Taboola and many others. Zach was named in 2015 as one of the 100 most influential tech PR agency executives globally, alongside leaders from Edelman, Ruder Finn and other top agencies. He was named by Forbes as one of "20 Entrepreneurs Shaking up New York's Tech Scene." Zach is a contributor to Huffington Post and Entrepreneur Magazine, and his thoughts on PR and technology have been published in TIME, Forbes, Inc., Business Insider, Washington Post, Wall Street Journal and others.


David Cohen, Co-Founder & CTO

David is an expert system builder and problem solver with strong development experience in Java and other programming languages. He is an expert at server-side development, having developed various system architectures and created multiple products from the ground up. David has a unique viewpoint, as his professional background includes stops in sales, technical writing, and product management. Prior to Propel, he was a backend developer at Matrix, and a technical writer at both HP and SysAid Technologies. He holds a Bachelor of Science degree in Business Administration from Northeastern University (summa cum laude) and completed the Java programming track at John Bryce College


Idan Erez, Product Manager

Idan is an experienced project and product manager, with skills in the areas of process design, analytics and machine learning. Idan served as a UAV pilot in the Israeli Air Force, and thereafter rose to become a senior commander in the UAV unit of the Israel Defense Forces. He was responsible for the development and implementation of strategies, frameworks, and hardware and software solutions. During his service, where he commanded six officers and hundreds of soldiers, Idan was awarded the IDF Chief of Staff's Award of Excellence. Idan additionally co-founded Xntouch, a startup in the toy industry, and has led consulting projects for startups. Idan holds a Bachelor of Business Administration and Network Sciences from IDC Herzliya where he graduated magna cum laude, and he is currently pursuing his MBA at The George Washington University.


Amiram Korach, Senior Full-Stack Developer & Technical Lead

Amiram has vast experience as a full-stack developer. He has developed many complex systems for all kinds of companies, ranging from global tech enterprises to small businesses. He is an expert problem solver and is constantly exploring and learning new technologies and best-practices. He has specific expertise in Javascript, Angular, Node.js, .NET and other languages. 


Sandra Wilford, Front-End Developer

Sandra is an experienced front-end developer with expertise in Angular, JavaScript, Node.js, HTML 5, CSS, PHP and other programming languages. She has programmed the front-end of many products, including SaaS offerings in the Realty and enterprise technology spaces.


Chris Susskind, Project Manager - Marketing and Sales

Chris is a proven product and content marketing specialist, with a strong passion for the sales and outreach process. Prior to joining Propel, Chris decided to combine his strong passion for music with his proven acumen for artist discovery and promotion to create the unique fan-driven beta platform, which was featured on the Y Combinator product innovation website Product Hunt. Chris graduated from Vanderbilt University in Nashville. He is a self-taught multi-instrumentalist with over twelve years of musical experience, and enjoys playing guitar in his band Burkish, collecting vinyl, and attending shows in his free time.


Adir Malka, QA Tester

Adir is a knowledgeable software QA engineer with seven years of experience, with proficiency in agile and scrum software methodologies. Adir is experienced in developing test plans and writing test strategy documents as well as executing both manual and automated test scenarios.He has worked on both the client and server-side, as well as with web-based and desktop platforms. Adir is also knowledgeable with QSL databases and in using basic and advanced SQL queries.



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Jonathan Cogley, Member - Board Of Directors

Jonathan began his software engineering career when he founded Thycotic in 1996. Under Jonathan’s direction, Thycotic grew to dominate the privileged account management market and received a major investment from Insight Venture Partners in 2015. Thycotic, now a leading cybersecurity company with over 200 employees, continues to grow at a rapid pace and Jonathan provides guidance as the founder and on the board. Jonathan now mentors other startups to duplicate his success by focusing on solving real customer problems, keeping operations lean and building companies where people want to work. Jonathan has spoken at over 100 enterprise technology events, appeared on The Wall Street Journal Radio, Fox TV and has been featured in notable publications such as The Washington Post, CNET, Yahoo! Finance, PC Magazine and CSO.


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Ron Yekutiel, Advisory Board Member

Ron is the co-founder, chairman and CEO of Kaltura, Inc., the most widely used online video platform in the market, powering over 150,000 publishers and service providers globally. Ron has led the company through tremendous growth, including raising $160 million in venture capital and expanding the team to 500 employees. As the first and only open-source video platform, Kaltura is disrupting its market in similar ways that Apache, MySQL, and PHP have disrupted theirs. Kaltura, which has been rumored to be a unicorn, is one of the great success stories of Israeli tech. Ron is a serial technology entrepreneur, starting and leading companies in Israel, the U.S., and Canada in the fields of Internet, mobile applications, and security. Previous ventures include Destinator Technologies, Paradigm Advanced Technologies, and VisualGate Systems. A former helicopter pilot, Ron enjoys extreme travel and sports. He holds an MBA with honors from the Wharton School of Business.

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Eric Alterman, Advisory Board Member

Eric is the co-founder of Komodo, an AI-based video presentation app for business. He is also an advisor and investor in a number of startups in the areas of AI bots, SaaS, Machine Learning and prenatal health. Eric was the founder and CEO of Flow Corporation, an internet-of-things data orchestration platform that included the flowthings platform. Eric also founded a variety of venture-backed technology companies, many based on technologies licensed from defense contractors (e.g. ITT, Lockheed Martin). Previous companies he founded and led include KickApps (acquired by KIT Digital), MeshNetworks (acquired by Motorola), Triton Network Systems, Teranex and Skycross. 

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Hanoch Rabinovitz, Advisory Board Member

Han is a strategy, growth and marketing advisor for tech companies. He is a startup expert and lecturer for Google and is a lecturer on digital marketing at IDC Herzliya College in Israel. Han speaks at conferences all around the world about digital marketing, strategy for startups, and scalability. He is the creator of the BecomeValuable program, which has been adopted by Google Launchpad. Han has helped technology companies across Asia, Europe, the United States and Israel scale and thrive. 

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Itai Sadan, Advisory Board Member

Itai Sadan founded Duda, a website building platform, in 2008 to help SMBs create mobile, responsive and personalized websites. He has grown the company into a 100+ employee industry leader and has raised over $20 million in funding from leading VCs and angel investors. Duda's fast paced growth has earned it a position on Inc 500 fastest growing companies list. Prior to founding Duda, Itai held business development, product and engineering positions at companies such as SAP and Amdocs. At age 21, he founded InterSight, a start-up for data storage. Itai has a BSc in Computer Science and Mathematics from the University of Ben Gurion in Israel.


Trevor Sumner, Advisory Board Member

Trevor is a NYC-based entrepreneur, executive, and recognized startup advisor and angel. Trevor was the President, CMO and co-founder of LocalVox, a local social and mobile marketing platform for local businesses that was named one of the top startups in NYC by Business Insider, Forbes and Huffington Post, and was acquired by The Blackstone Group. He helped grow the company into a 100+ employee operation. Trevor has spent 15 years in startups as a product and marketing executive for cutting edge technologies and services. He serves on the board or as an advisor to several startups. 

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Liran Erez, UX/UI Advisor

Liran has managed the development of many websites, apps, and software technologies. He has a keen eye for creatively producing engaging products and user experiences. As a serial entrepreneur, Liran is leading a digital agency in Israel while taking part in various SaaS and consumer products worldwide. Liran has led Propel's UX/UI development from day one. He also advises the board in areas such as market penetration strategy, online marketing and operational solutions.