Propel is the first PR productivity platform.
We help PR agencies and in-house comms teams improve influencer relationships and earned media results.
Secure More Earned Media
Create task reminders to follow-up manually – directly in Gmail/Outlook.
Schedule/send automated, personalized follow-ups – in Gmail/Outlook.
Filter email threads by account, initiative or stage – right in Gmail/Outlook!
See who you should follow up with based on engagement level with your pitch.
Pitch More Effectively & Efficiently
Use our mail merge feature to email multiple reporters with personalized fields.
Access your media lists right in Gmail/Outlook to decide who to pitch
View open, response and secure rates for each reporter, right in Gmail/Outlook.
Schedule messages to go later, right in Gmail/Outlook.
Get Insights Into What Is Working Well
Go under the hood of your entire media relations operation with powerful data that leads to actionable insights.
Learn which pitches and messages are working – with open, response and secure rates.
A/B test pitches and subject lines.
Understand which team members are killing it and who needs more coaching.
Receive early warning notifications of low performance.
Centralize the Entire Media Relations Operation
Track and secure your leads with StoryFunnel – the first sales funnel built specifically for PR.
See all your reporter interest, pending briefings and coverage-in-waiting on one dashboard. Never let another bite fall through the cracks.
Drag-and-drop opportunities as they progress toward the finish line.
Eliminate dozens of spreadsheets and scattered status notes.
Apply CRM Best-Practices to Reporter Relationships
Organize all of your initiatives and contacts under one roof.
See a history of activity for each contact with our Timeline tool.
Filter according to success to understand what's working.
Never accidentally alienate a reporter again with Propel's No Double Pitching tool.
Stay organized and accountable with tasks and deadlines.
Understand Who Is Opening Your Pitches
Utilize machine learning to build on past success and leverage wisdom of the crowd.
See open, response and secured rates for each reporter.
Build media lists based on responsiveness.
View history of correspondence with each reporter.