Discover the GDPR challenges & risks facing your PR agency
Join our webinar
July 17 12:30 PM ET
As a PR professional, you have likely heard of GDPR, the new EU regulation protecting personal data. GDPR deeply affects media relations and pitching of journalists/influencers. If you are a PR firm based in the US or anywhere else that pitches reporters or influencers in the UK, France, Germany or anywhere else in the EU – GDPR applies to you. In this webinar, we will discuss:
A brief background on GDPR and why it affects PR (3 minutes)
The major exposure points for PR agencies (5 minutes)
Risks and penalties in violating GDPR (5 minutes)
How to become GDPR compliant as a PR agency (10-15 minutes)
This webinar will by PR industry veteran and GDPR expert Zach Cutler, co-founder & CEO of Propel.
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About Our Presenter
Zach Cutler is a PR/comms veteran and is co-founder and CEO of Propel. Zach created Propel, the PR Productivity Platform, after running his own New York-based PR firm, Cutler PR, for nine years, and identifying a need for innovation within the industry. Zach sold Cutler PR to award-winning New York-based Kite Hill PR in January 2018 in order to pursue Propel and his dream of moving the PR industry forward.
Zach grew Cutler PR to a 15-person firm with a roster of world-class tech clients including Gett, Trivia Crack, Andela, Taboola and many others. He was named in 2015 as one of the 100 most influential tech PR agency executives globally, alongside leaders from Edelman, Ruder Finn and other top agencies. He was named by Forbes as one of "20 Entrepreneurs Shaking up New York's Tech Scene."
Zach is a contributor to Entrepreneur Magazine, and his thoughts on PR and technology have been published in TIME, Forbes, Inc., Business Insider, Washington Post, Wall Street Journal and others.