Radically improve the way you manage media lists & reporter contacts

 

 Join our webinar

July 31 @ 12:30 PM ET

Frustrated with keeping track of so many media lists, reporters, responses and results? We were too! Learn about how to transform the way you manage reporter contacts and media lists in this webinar led by former PR agency owner and media relations specialist Zach Cutler, co-founder & CEO of Propel.

In this webinar, we will discuss:

  • The inefficiencies and lost opportunities of using Excel/Google Sheets for media lists (5 minutes)

  • The solution: centralizing contacts and media lists in a CRM for PR (5 minutes)

  • The benefits (20 minutes)

    • Understand reporter engagement

    • Know who has strongest relationship with each reporter

    • Prevent over or under pitching a reporter

    • Pitch smarter with advanced sorting and segmentation of lists – by engagement, tags, recently contacted, etc.

    • Track progress of pitching of each list/campaign

    • Get action-based insights into campaign, account and team member success

  • Q&A

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About Our Presenter

Zach Cutler is a PR/comms veteran and is co-founder and CEO of Propel. Zach created Propel, the PR Productivity Platform, after running his own New York-based PR firm, Cutler PR, for nine years, and identifying a need for innovation within the industry. Zach sold Cutler PR to award-winning New York-based Kite Hill PR in January 2018 in order to pursue Propel and his dream of moving the PR industry forward.

Zach grew Cutler PR to a 15-person firm with a roster of world-class tech clients including Gett, Trivia Crack, Andela, Taboola and many others. He was named in 2015 as one of the 100 most influential tech PR agency executives globally, alongside leaders from Edelman, Ruder Finn and other top agencies. He was named by Forbes as one of "20 Entrepreneurs Shaking up New York's Tech Scene."

Zach is a contributor to Entrepreneur Magazine, and his thoughts on PR and technology have been published in TIME, Forbes, Inc., Business Insider, Washington Post, Wall Street Journal and others.

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